EVENT CREATION, MANAGEMENT, PRODUCTION & MARKETING
The McMillan Associates team of event professionals handles all operational, production and management tasks from small corporate parties to large complex events requiring the closure of numerous city blocks; simultaneously operating stages; hundreds of food, beverage and concessions booths and tents; the coordination of thousands of volunteers; and temporary workers, and the management of an array of city services.

The firm is well versed in program development, security, catering, budget creation and maintenance, stage construction, stage management, talent selection and booking, “live side” and “front of house” production, managing medical services, negotiating city services, governmental relations, on-site bank operations, volunteer recruitment, computer-aided site maps and seating charts, communications, artist and VIP hospitality, photography and videography, site ecology, electrical and plumbing services, and severe weather preparedness.

McMillan Associates prides itself on producing quality events that meet the objectives of its clients at any location at any time.

SPONSORSHIPS
Since its formation, McMillan Associates has sold more than $18 million in cash sponsorships for a broad range of properties.  In addition to assisting with the procurement of sponsor dollars, McMillan Associates can assist you by:
           
Conducting an inventory of assets, including those previously overlooked

Creating a new or, minimally, a newly refined approach to sponsorship properties, levels and packages for your organization

Assisting in the identification of new prospect brands and categories

Crafting a strategic plan for securing in-kind or bartered sponsorships from corporations, media and governmental entities

Providing a creative concept for a new sponsor proposal format

INCREASE PARTNERSHIPS AND COLLABORATIONS
McMillan Associates has worked with practically every major institution in the Birmingham metropolitan area and many throughout the state and nation, providing us the ability to connect our clients and contacts in collaborations that are meaningful to all.

On behalf of our clients, we have managed collaborations between the likes of the Smithsonian Institute and The Birmingham Museum of Art; The Coca-Cola Torch Relay and the Jesse Owens Memorial Park Board; and, CNN and The National Voting Rights Museum.

For Cruisin’ the Coast we forged a publicly and privately supported non-profit legal entity, working together under a Board of Directors, that unites the gaming and tourist industries with government agencies and key business leaders.  We are, thus, skilled at crafting relationships that leverage the assets of the participating groups in order to maximize the success of each partner.

COMMUNICATIONS
Our team is ideally suited to help you reach your communications objectives.  We utilize a formal, systematic approach similar to that used in strategic planning to elicit the key messages you wish to drive home.  The output of this process helps us to craft a Communication Plan that is specifically tailored to your organization at this point in its life.  We are particularly keen on achieving maximum repetition of a small set of key messages across every communication asset your groups possesses.

ADVOCACY / PUBLIC POLICY
The McMillan team has extensive experience in advocacy and public policy areas, including the development of public affairs programs and strategies for non-profit and quasi-governmental agencies.  The firm’s principal, George McMillan, Jr., served as Alabama’s Lt. Governor.  He also served as a member of the Alabama House of Representatives and the Alabama Senate.  As a result of a more than thirty-year career, his contacts and relationships within the governmental sector are extensive and long-established.

PUBLIC SPEAKING
The Firm’s Principal, George McMillan, is an outstanding public speaker.  He has made many entertaining and informative presentations to a wide array of groups and organizations interested in learning more about areas in which we have expertise.  George’s sixteen years of experience in the public sector, including service as Alabama’s Lt. Governor, enable him to provide engaging talks on how the political process can be shaped and influenced.  George has likewise had extensive experience working in the non-profit arena and can speak most informatively to any challenge faced by non-profit organizations. Furthermore, he is a very powerful and persuasive motivational speaker.